Week 6: Business Plan & Professional Studies unit submission

Business plan:

Outlining the a plan of work for setting up myself as a sole trader, freelance Interior Architect & Designer. As part of the Professional Studies project unit I have been working on my business plan this week for submission, below is the outline I worked to.

Personal Profile:

  • An outline of why I want to run my own business.
  • My qualifications & experience

Outline of services:

  • Site & location analysis
  • Contextual research
  • Spatial planning
  • Design development: Conceptual design
  • Mood-boards
  • FF&E Schedule
  • Lighting & Electrical plan
  • Visualisations/renderings
  • Technical drawing package

Marketplace research:

  • How big is the market?
  • Trends within the market?
  • Is it growing or shrinking?
  • Is there a gap in the market?


  • Buyer persona
  • Who is my ideal customer?
  • Target market – who am I selling to?
  • Businesses, individuals or both?


  • Who are they?
  • Where do they sell?
  • Design sector(s)
  • What do they sell?
  • How much does it cost?
  • Size of company
  • Strengths & weaknesses
  • What are my advantages over competitors?


  • Online:
    • Social media
    • Business website
    • Online advertising
  • Traditional media
    • Business cards
    • Postcard CV
    • Portfolio
  • Reviews & ratings
  • Word of mouth
  • Trade shows



  • How will the business work on a day to day basis
  • Sourcing products

Financial Forecasting:

  • Outline of start-up costs
  • Outline of ongoing monthly costs (Fixed & variable)
  • Direct costs per sale
  • Revenue sources
  • Sales targets

Alongside this, I have been working on finishing other pieces of work that are needed for submission of the Professional Studies unit, this includes:

  • Design CV
  • Postcard CV
  • Portfolio – tailored to two companies
  • Personal statements for two companies
  • Weekly reflective log (WordPress blog)
  • Keeping my social media accounts updated (Instagram & LinkedIn)



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