Detail in Contemporary Retail Design Task

Aktipis Flower Shop – Patras, Greece.

Task: Use the book “Plunkett, D. and Reid, O. (2012) Detail in Contemporary Retail Design.” Find two contrasting examples and critically reflect on each through the use of your blog.

Designed by Point Supreme Architects  (based in Athens) the Aktipis flower shop is featured on pages 10-13 of the Detail in Contemporary Design book.

 

The tiny 40m² flower shop was renovated in October 2008. A long thing space with stairs at the back leading to a mezzanine. The architects said their client is a “creative florist who likes to adapt her store to all seasons.” With a limited budget of 20,000 euros Point Supreme Architects decided to completely clear the existing furniture and design a new layout consisting of 14 free standing tables, of different sizes and heights. They have square wooden legs and white tiles on the surface. These tables enable their client to re-organise the tables in response to the type of plants needed to be displayed seasonally.

The white tiled tables against a white floor create a clean, blank canvas to display the complex shapes and colours of the plants. The interior is focused solely on showing off the products for sale.

The walls are covered with a bespoke wallpaper designed by the architects, featuring a faded, abstract jungle trees print adding a simple detail to the white walls. Images of birds taken from a Greek encyclopaedia are strategically placed around the room along with birdsong being played through the speakers and plastic lizards placed on the tables around the plants, this adds a light-hearted, fun atmosphere to the store.

The old steel door features a cut-out abstract floral pattern and has been painted white to match the interior. The glass windows are embossed with leaf patterns, a subtle detail adding to the minimal design. Lighting consists of soft-glowing hanging bulbs acting as accent lighting, track lighting – to highlight specific products and spot lights also for focused highlighting.

The interior is clean, and minimal with only simple details, there is no striking furniture or anything to visually distract customers. The design of grouped tables in the middle of the space is different to many florists who have visually busy shops, stacked floor to ceiling with brightly coloured plants.

This style directs customers to the middle of the room – where all the products are, and nowhere else. The tables of different heights work well with stock that is ever-changing, the florist can easily create a new display whenever needed, taller tables can be stacked above smaller ones, adding levels to the displays.

 

Photographs and additional information from:

 http://www.dezeen.com/2009/03/25/aktipis-flowershop-by%C2%A0point-supreme-architects/

Also included photographs of architectural model and digital drawings found on the same website, taken by Yiannis Drakoulidis.

 

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